After building a global beauty brand with thousands of customers, Vita found herself asking the question many successful founders face: what’s next?

That’s when she came to us.

Having scaled Pinnacle Cosmetics into Canada’s leading private-label manufacturer, she was ready to build something more personal—rooted in her beliefs about beauty, identity, and impact. She wasn’t just launching a new venture. She was reclaiming her voice.

It all began with The Iconically Brand Workshop. In one focused day, we helped her define her purpose, shape her story, and land the powerful personal brand that became Beauty Is Difference.