Tucked away in a bucolic corner of Whitby, sits a castle, housing one of Canada’s leading and Ontario’s second-oldest school for girls. The leaders at Trafalgar Castle invited us to guide them in the development of a refreshed, reinvigorated brand message on the cusp of its 150th anniversary. We created a new positioning and slogan for the school bridging its proud history and its commitment to preparing girls for whatever the future holds. The statement, There’s Nothing A Trafalgar Girl Can’t Handle, was embraced by the community and delivered to various audiences through a strategic orchestration of media including website, advertising, signage, OOH and more. In concert, we designed the school’s 150th logo to seamlessly complement the existing identity.

Photography: Sandy Nicholson