On the heels of its 35th birthday, The Sterling Hall School wanted to seize the opportunity to step up in the category with a standout campaign. Known as the school where boys belong and its mission to celebrate community, belonging and lifelong character, the focus had to revolve around the SHS boys. Since its inception, the school welcomed boys without judgement, recognizing that each individual possessed the ability to guide and be guided to a life of character. Knowing this, we created a new campaign revolving around the understanding that within each boy lives excellence in a format that helps SHS stand out in a crowded sea of sameness.

Photography: Eric Forget