The only constant is change so when your organization evolves, your branding must advance with it. MacLachlan College asked our team to review its brand identity and help them with repositioning and rollout. When there’s a change in your story, mission, values or services, evolving your brand helps you reinforce leadership and relevance. The key is building on and leveraging your current brand equities while refreshing them to accurately reflect the ‘new’ approach.

Photography: Riley Stewart