The Presently Brand Distillation Experience.
The Presently Brand Distillation Experience.
One day. Unparalleled clarity. We reveal your brand’s essential purpose and what sets you apart—so you leave with a strategy ready to launch without months of internal sell-in.
We believe change advocating businesses deserve lasting positive impact.
A sneak peek behind the curtain. A word or two from Kate, our Strategy Director.
Are Customers Slipping Away Without You Noticing?
Many brands struggle with customers who are indifferent or only mildly loyal. Maintaining that base can feel like filling a leaky bucket—frequently replacing customers instead of building long-term relationships. Worse still, brand trust is at an all-time low, with 79% of consumers believing brands fail to deliver on their promises (Edelman Trust Barometer 2024).
Imagine a customer base that not only champions your brand but also knows it better than you do, and buys from you more frequently!
What would it mean for your business to reach this level?
What sets this workshop experience apart
The Presently Brand Distillation Experience is a unique, inspiring, and energizing experience—perfected over two decades—to help transform your customers and employees from indifferent or loyal to brand evangelists.
We reveal your essence and the essential purpose of your organization, uncovering what truly makes you unique.
We assemble a team of superheroes—founders, strategists, creatives, and even customers—who work together to create lightning in a bottle for your brand.
You walk away with unexpected ‘aha’ moments that transform the way your customers see your brand.
The Hidden Obstacles to Your Brand’s Growth
After interviewing business leaders across multiple industries, we uncovered three common challenges brands face in today’s rapidly changing market:
Building trust with customers.
Retaining customers in competitive markets.
Staying ahead of the curve through innovation.
And, it’s not just external issues. After deeper investigation, companies consistently expressed how these challenges are compounded by internal organizational issues:
Confusion among employees about what the brand stands for—a challenge often uncovered during our interviews with business leaders.
Inconsistent messaging and visuals across the entire brand universe.
Dilution of the brand as teams grow.
Six Reasons To Choose The Presently Brand Distillation Experience
Your brand deserves clarity and alignment—without months of buy-in and delays.
Essential Purpose, Unlocked:
Distill your essential purpose and values into a strategy that ensures customers see you as the only company that truly understands them.
Consistent Messaging:
Craft messaging that shifts you from leading to impacting, inspiring loyalty within and beyond your category.
Eliminate Expensive Research
With customers and third-party participants, additional research becomes unnecessary.
Ready-to-Use Deliverables:
Walk away with a tagline, brand story, messaging, and visuals ready to transform your communications.
Rapid Alignment, Real Savings:
Achieve in one day what would otherwise take months—no more ‘sell-in’ battles.
Our Experience, Your Advantage:
Leverage 20+ years of global branding expertise to elevate your business to the next level.
Meet Your Facilitators
KATE KERR
Strategy Director, Partner
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Kate leads strategy at Presently. She is also a qualified mindfulness-based stress reduction coach (trained at UMASS Medical School, Boston) and was recently nominated for the RBC Canadian Women Entrepreneur Awards.
Kate believes in the power of reinvention, effective change, and the ability of strategic design to powerfully influence consumer choice. She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Walmart, and Kraft Heinz. She has done so working with one of the top design consultancies in London, England, and three of Canada’s top firms.
Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons!
DON KERR
Copywriter, Partner
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Don is the seasoned professional spearheading marketing and content creation initiatives at Presently. With a wealth of global experience, Don expertly navigates print advertising, direct marketing, media outreach, blogging, and copywriting to cultivate strong connections between corporations and their clientele.
Grounded in the core principles of effective brand expression – Clarity, Simplicity, and Wit – Don is dedicated to fostering compelling emotional ties between brands and their stakeholders.
Outside of the studio, Don is an enthusiastic urban farmer and a dedicated reader with a penchant for unraveling mysteries and historical biographies.
What you’ll walk away with:
A detailed workshop report – A clear roadmap capturing key insights and strategic recommendations.
A one-page “brand at a glance” – A concise, shareable summary ensuring brand consistency across teams.
An authentic and bespoke story – A narrative that resonates with your customers, fostering trust and engagement.
Cohesive and unforgettable messaging – Aligned messaging that speaks directly to your audience and differentiates you from competitors.
A lasting tagline or slogan to convert more customers – A compelling, memorable phrase that strengthens your brand’s positioning.
Clients who have gone through this process report stronger brand recognition, clearer messaging, and increased customer engagement.
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Clients who have gone through this process report stronger brand recognition, clearer messaging, and increased customer engagement. |
How our clients leverage the workshop outputs:
Website refreshes – Refining digital presence with clearer messaging and stronger positioning.
Social media – Crafting engaging content that resonates with audiences and drives connection.
Advertising campaigns – Enhancing ad effectiveness with consistent and compelling messaging.
Sales pitches and proposals – Presenting a persuasive, well-defined brand that wins new business.
Packaging redesigns – Helping products stand out and communicate value at a glance.
Print publications – Strengthening credibility with clear, engaging messaging in Annual Reports, Strategic Plans, Corporate Brochures, and Investor Presentations.
Thought leadership content – Establishing authority with whitepapers, blog articles, and industry reports.
Employee onboarding materials – Ensuring new team members understand and embrace your brand’s purpose and messaging.
Event & conference materials – Crafting compelling presentations, brochures, and booth messaging for maximum engagement.
What happens when a 30-year-old brand needs a fresh start? Watch how we turned legacy into new energy.
Real results. A glimpse at what’s possible.
Proven Results & Testimonials
