Design on a different plane. A full life comes with stuff (sometimes lots of it). As hobbyists, Arcanium understands the need for space to store, play and do the things you love. They continually innovate to bring you exceptional pieces that complement your passions – not compete with them. Arcanium’s launch product, the 260 Hybrid Table, has self-storing leaves and unique mechanical trickery that transforms from a dining table to a gaming table in less than a minute. 

We worked with Arcanium to create a brand identity that marries their love of mid-century modern (which inspired the aesthetics of the table design) with board games of all kinds. A little bit 50s, a little shake of 80s nostalgia and a lot of modern impact. All with a colour palette that’s as flexible and impactful as the 260 Hybrid Table itself.

Copywriting: Cecilia Doyle